A Note from Alex Dewar, Partner Sales
Liftopia is the largest online marketplace for lift tickets and other on-mountain activities, featuring over 250+ ski areas and reaching 30% of skiers and riders in North America. Liftopia.com offers ski areas an efficient and predictable way to spend marketing dollars while getting customers out more often to the activities they love most.
We wanted to provide some examples of the types of marketing we do to drive traffic to Liftopia.com, and what you can expect to see from us as a Liftopia partner.
So, how do we market your ski area?
With Massive Website Traffic
Liftopia.com receives 7M annual site sessions. Customers come to the site to discover new ski areas and regions they’d like to explore. Every year, more people are starting their search in marketplaces (38% of consumers start their online search on a marketplace!)1 and Liftopia.com is the biggest marketplace for lift tickets in North America.
Through Email Campaigns
We send a wide range of emails to our 560,000+ subscribers, including segmented emails highlighting resorts in particular regions, in addition to nationwide emails featuring curated blog content focused on skiing and snowboarding.
With Social Media
We feature partners on different social media channels (e.g. Instagram, Facebook, etc.), highlighting unique events, beautiful scenery, and top-notch ski conditions. This helps get your name in front of more customers looking for tickets and inspires them to visit your ski area.
Through Online Advertising, Re-Targeting, and Partnerships
Liftopia markets your mountain through various online advertisements and partnerships. If someone is interested in your mountain on Liftopia we reach back out to them to keep the interest high and keep your brand front and center.
On the Liftopia App
The Liftopia App has 400,000 installs and a new version is coming before this season! Super simple browsing and shopping on the Liftopia app make it a great tool for skiers and riders looking for lift tickets.
Through the Liftopia Blog
We love highlighting our partners through our consumer blog, calling out what makes a particular resort unique, where to find the best conditions, and all the things that make your mountain fun!
Get in front of the largest audience of skiers and snowboarders around!
1 “The UPS Pulse of the Online Shopper,” by UPS and comScore