Becomes the First Ski Resort in France to Adopt Demand Based Dynamic Pricing

Val Cenis, France, For Immediate Release – Liftopia is excited to announce its first partnership in France with Val Cenis, an expansive ski resort located in the French Alps. By partnering with Liftopia, Val Cenis becomes the first ski resort in France to introduce a dynamic pricing model for lift tickets, with the goal of regaining control of its ticketing and marketing strategy. Val Cenis looks forward to moving away from “flash sales” and “last-minute” discounts utilized in prior seasons.

Skiers standing on the snow at Val Cenis
Photo Credit: Val Cenis

Not only is Val Cenis the first resort in France to implement demand-based dynamic pricing, they are also Liftopia’s first Cloud Store partner in France. “We are proud to work Val Cenis as our first partner in France,” says Dave Madden, Vice President of Sales at Liftopia. “They are innovative, collaborative and provide an amazing skiing experience. We couldn’t ask for a better partner in the region, and are confident they will be the first of many.”

While some resorts have hesitated to implement dynamic pricing in fear of consumer adoption, this is not the case for Val Cenis. “Customers are used to dynamic prices from other industries. They will adopt this new strategy easily,” says Yves Dimier, Director of Val Cenis ski area . Val Cenis has a supporting marketing campaign planned with the message “1 Day – 1 Deal! Book! Save” to educate consumers to buy their lift tickets in advance.

Val Cenis Cloud Store calendar page
Liftopia’s Cloud Store, for Val Cenis

“By implementing an advanced purchase strategy for our lift tickets, we can take control of our rates during the season and afford ourselves greater operational predictability,” says Yves. “Using data from Liftopia, we’ll have a better understanding of expected attendance, allowing us to prepare the resort for the best possible guest experience.”

Liftopia’s initial success partnering with Arosa Lenzerheide beginning in the 2017/2018 ski season has attracted interest from resorts across Europe looking to shift towards dynamic pricing and increased pre-sales. Liftopia has a proven track record, working with over 100+ ski resorts and attractions around the world.

“The choice of Liftopia’s dynamic pricing, including the principle to reward advance purchase, has been quite obvious for us. Liftopia’s solution will allow us to continue our process of constant innovation and become the first French ski area to offer dynamic pricing to its customers”, added Jérôme Estienne, Commercial Manager at Val Cenis

Acerca de Liftopia

Liftopia opera el mercado en línea y la plataforma de tecnología más grande para complejos que sirve a la industria de actividad de montaña. En Liftopia.com, los esquiadores y ciclistas pueden comprar billetes de telesilla, alquiler de equipos, vales de comida en más de 250 áreas de esquí en USA, Canadá y Europa. Liftopia también es el proveedor líder de soluciones en precios dinámicos y comercio electrónico para empresas de telesillas, parques acuáticos y otros proveedores de atracciones. En los últimos 13 años, Liftopia desarrolló la única solución de tienda virtual de comercio electrónico ("Cloud Store") con un modelo de gestión de ingresos, estructura de datos y un conjunto de herramientas enfocado explícitamente en la fijación dinámica de precios. Fundada en 2005 y cofundada por el CEO, Evan Reece, el enfoque de la compañía es ayudar a sus socios a maximizar la preventa en línea, utilizando precios dinámicos, donde los precios responden a la demanda, los cambios a lo largo del tiempo y todos los días.

Download the Press Relase from Val Cenis

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English Contact
Contact: Kathryn Quinn
Phone: (415) 653-8931 
Email: Kathryn@liftopia.com

Contact Français
Contact: 
Tony André
Téléphone: +41 76 441 97 52
E-mail: tony@liftopia.com

Kontakt D-A-CH Region
Kontakt: Christian Ross
Telefon: +49 (0)176 215 00 190
Email: Christian@liftopia.com


Post Author: Kathryn Quinn

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