MAXIMIZAR EL POTENCIAL DE VENTAS CON PRECIOS AUTOMATIZADOS
At Liftopia we are firm believers in the value of advance commitment – if a customer is willing to commit to skiing for 3 consecutive days in advance, they should pay less than a customer coming to the window 3 days in a row.
This summer we at Liftopia made our largest marketing push ever to promote sales of summer activities at ski resort destinations in North America. This is a nascent line of business for ski areas, and we want to support it as best we can! We decided to take a closer look at this group of customers who bought summer activities at resorts like mountain biking, water park admissions, zip lining, scenic chairlift rides, and more. Were they in-state or were they from out-of-state?
This presentation is an excerpt from material our CEO, Evan Reece, presented at the 2016 National Ski Ares Association conference in Nashville. Read about trends in pricing from the 2015-16 and what we predict you’ll see in the 2016-17 season.
Winter sports lovers don’t mind traveling to get great days of skiing or riding. While many hit the road to spend a week at their dream mountain, others want to explore multiple mountains in the same trip. We at Liftopia wanted to learn more about this second group, those seeking a ‘winter safari’ experience.
Striking the Right Balance to Maximize Revenue Liftopia collaborates with hundreds of ski areas on…
Revenue management at its’ core is the practice of changing the price of something in order to maximize revenue. It’s commonplace in air travel and lodging, but is starting to be seen in a variety of other industries such as sports and retail.