Research
Why Marketing is Getting More Expensive and What to Do About It
Before we dive into what’s happening in direct marketing these days, let’s do a quick…
Best Practice
6 Reasons to Sell 100% Online
“Our goal is to say there’s no reason for anyone to pay that walk-up rate…
Research
The Rise of Mobile
We all are aware that e-commerce sales have risen rapidly over the past decade. While…
Summer
Mountain Creek Water Park Case Study
Intro Mountain Creek is the largest, closest year-round ski and summer resort to New York…
Winter
How Far in Advance Do Customers Book and How Does It Change Across Regions?
Introduction One thing we at Liftopia look at frequently is how far ahead of the…
Winter
The Value of Multi-Day Packages
At Liftopia we are firm believers in the value of advance commitment – if a customer is willing to commit to skiing for 3 consecutive days in advance, they should pay less than a customer coming to the window 3 days in a row.
Winter
Sticking Close to Home or Crossing State Lines: A Look at Summer vs Winter Customers
This summer we at Liftopia made our largest marketing push ever to promote sales of summer activities at ski resort destinations in North America. This is a nascent line of business for ski areas, and we want to support it as best we can! We decided to take a closer look at this group of customers who bought summer activities at resorts like mountain biking, water park admissions, zip lining, scenic chairlift rides, and more. Were they in-state or were they from out-of-state?
Research
2015-2016 Season in Review
This presentation is an excerpt from material our CEO, Evan Reece, presented at the 2016 National Ski Ares Association conference in Nashville. Read about trends in pricing from the 2015-16 and what we predict you’ll see in the 2016-17 season.
Research
CASE STUDY: The “Ski Safari”
Winter sports lovers don’t mind traveling to get great days of skiing or riding. While many hit the road to spend a week at their dream mountain, others want to explore multiple mountains in the same trip. We at Liftopia wanted to learn more about this second group, those seeking a ‘winter safari’ experience.
Research
With such a tough winter in the east — where did all the east coasters ski?
Summary As east coasters know, the 15-16 ski season was one to forget as the…
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